Are you tired of no one reading your blog posts or disappointed that your social media posts lack the reach it once had? Podcasting is a great way to reach out to your audience directly and talk to them on a more personal level. No more worrying about having to pay for your post to be seen or finding new ways to promote your blog. With podcasting you can do all that and best of all, it can be done with limited overhead. And that’s why your business needs a podcast.
Podcasting is still relatively new. The stats show that it’s a growing medium with a lot of potential. Why not create a podcast to help your business out? Here are 5 reasons why your business needs a podcast:
1. Podcasting is Easy and Inexpensive
If you don’t want to pay for studio time or buy fancy microphones for your podcast episodes, you really don’t have to. You can create podcasts right from your phone. Podcast websites like Anchor.fm, which is Spotify’s free podcasting platform, help you with your podcast. Anchor.fm has built-in uploading, recording, and editing tools so you can easily create and publish episodes.
Of course as your popularity and listeners grow you may want to invest in said studio time and fancy microphones. But to get started free and easily, all you need is your phone honestly.
And if you eventually want to start to monetize your podcasts you can as well. More money coming in is always a great thing right?
2. Podcasts Help You Create Brand Awareness
Podcasts are a great way to get more exposure for your brand. It’s also a great way to connect on a more personal level with your customers. Podcasts show a more authentic side of you and your business and people gravitate to that more than just words on a website meant to impress you.
With a podcast you can talk about the beginnings of the company or you can talk about your products or services. You get to tell people on a personal level what you’re all about and they can literally hear it straight from your mouth.
A great thing about podcasts is that there are so many different possibilities for content you can create to help your brand. You can have a Q&A with your staff or customers. You can talk about just about anything that relates to you to let people know who you are. Best of all it’s free.
3. Easy to Consume
It’s estimated that nearly 28% of US adults listen to podcasts while driving. Not to mention that nearly 73% listen to podcasts on their smart phones. Where as with social media or blog posts you may not get the reach or exposure you want because let’s face it, organic content is pretty much dead and we’re in a pay for play system, you podcast doesn’t need to have it’s content boosted etc.; it’s readily available for anyone to listen to.
4. You Can Repurpose Podcast Content
There is nothing like repurposing content for other platforms. It makes life so much easier. You can get a transcribed version of your podcast and turn it into a blog post. You can also create videos for YouTube based on your podcast. Your podcast episode doesn’t just have to be strictly for your podcast. The beauty of podcasting is that the content is so versatile. And when the well has run dry for new ideas for content for your blog or social media, you can always go to your podcast episode and pull content from there.
5. Help Increase Traffic Generation
In theory what is the goal with any content created for your business? To drive traffic and sales. Podcasting is another way for you to drive traffic to your website. What would you rather do? Watch a 30 minute YouTube video and at the end they ask you to click a link to your site or would you rather listen to a podcast for 30 minutes while you cook or clean the house and then ask them to go visit your site? You rather listen to the podcast while you do other things than be forced to wait 30 minutes with a YouTube video.
You can drive traffic to your site with a podcast by talking about your products or services. You can also offer incentives in your podcast episode like 25% or free shipping if you use a code only found in your podcast. In these economic times, everyone is looking for a discount of some sort. Capitalize on that and drive people to your site.
These are just 5 reasons why your business needs a podcast. There are plenty of other reasons why, but these are the main ones to get you going.
If you’re looking for long form content that can be repurposed into other mediums, then podcasting is for you.