Digital marketing is a type of marketing that uses the internet and online based technologies to basically promote services or goods. There are many components that go into digital marketing such as email, content and social media marketing to name a few.
If you don’t have a robust digital strategy these days, you really can’t expect your brand’s story to reach their intended masses. Digital marketing is just a component of the overall brand and marketing strategy that also encompasses SEO, web design and more.
At JC Ruiz Consulting, our years of marketing experience has allowed us to provide our clients with the bold strategies that helps them gain the visibility their businesses and brands desperately want. We utilize the many channels available for us to promote your brand whether its an email campaign or through paid social media. Either way, with us we don’t leave any options or ideas off the table to help boost your brand. Contact us to learn more!
Email is still one of the best ways to get your brand out there and without a comprehensive strategy you’re not fully optimizing your chances to receive business.
We review all your emails. The ones that worked and the ones that didn’t to figure out what your audience wants and is looking for. We perform A/B testing for subject lines, personalization and even graphics. We want to make sure that your emails stand out from the rest of the emails inundating your potential clients and customers.
Besides testing design, copy and subject lines we also help you segment your email lists as well as ensuring you’re capturing all the relevant information when people sign up for your emails.
We also like to push for automation of emails either via drip campaigns or triggered emails. The less work for you gives you more time to focus elsewhere and we’re all about making sure you’re business is a well oiled machine.
What is content marketing? At JC Ruiz Consulting we believe content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content through a wide variety of channels. Without a content marketing strategy there is no social media strategy, no email marketing and you can kiss SEO goodbye. A great content marketing strategy attracts the link clicks to your website that helps drive your sales up as well as brand recognition.
Your brand needs to be creating content, high quality content, consistently and disseminating it via a LinkedIn post, a YouTube clip or even a blog post. That is where we come in. We recommend the type of images and videos that best represent your brand. We also find out where your clients are and devise a strategy to get them to click on your content to bring them to your website so you can convert a lead into a sale or a new client.
Social Media Marketing
At JC Ruiz Consulting we use social media marketing to connect your brand or business with your audience to build your brand recognition, increase sales, and drive website traffic. With the abundance of social media options out there from Instagram to Pinterest to Twitter, a comprehensive strategy is needed to navigate the overcrowding of different brands and their voices all trying to get the attention of the same client or customer.
We help your grow your social media following organically. We do not believe in buying fake accounts to bolster the appearance of a huge following for your brand. We’re big on honesty and transparency and falsely appearing to be popular will only backfire in the end.
From paid, targeted ads to automation of posting content, we have your covered. Contact us today to learn how we can bring the traffic and the money to you and and your business!