social media marketing

Do You Need to be on Every Social Media App?

Does it seem like every week there is a new, must have social media app that comes out? TikTok, Clubhouse, Snapchat, Instagram and list goes on and on. It seems daunting if you’re a small business owner as how is there enough time in the day for you to post on every social media app that people are using? The good news is that you don’t need to be on every app.

If you don’t need to be on every social media app then which ones do you need to be on? Truth be told, you need to be on the one where you target audience or customer base is. You’re not going to target baby boomers on TikTok or SnapChat, but you will find them on Facebook. Just as Generation Z will be on TikTok doing dances and posting photos of themselves doing these challenges to Instagram. As a business owner you have to target your audience correctly to generate revenues and if you spend all your time trying to post on every app then you’re going to miss your audience and miss your opportunity to convert online visits into purchases.

To help with the overwhelming feeling of trying to post on the social media apps that you’re customer base is on is to come up with a social media strategy and utilize apps that can post your content for you. The goal is to work smarter not harder. Having a social media strategy and using apps like Buffer and Hootsuite will help free up your time so you can focus on other things.

To help with the social media strategy it is a great idea to have a content calendar so you know what content you’re posting on what day and on what app. Some businesses create weekly content calendars while others opt for a monthly one. Whatever works the best for you is what is best for you. Start out with a week and gradually move your way up to a month if you feel that is what is best.

It’s also important to not only post great content, but to post when your audience is generally on social media the most. You’re not going to target working mom and dads during the day because they will be to busy working to be scrolling through social media. Or that is what their bosses want to assume. You want to target them first thing in the morning or in the evening after dinner. If you target millennials or Gen Z then you can post pretty much at will since they’re on all the time. The point being is that find the times that you receive the most engagement from your base audience and that is when you should be posting.

Find the social media app or two that your target audience uses the most and use those to push out your content. Don’t feel like you have to sign up for every new app that comes out because you’re going to wear yourself out trying to keep up. It’s all about trying to find what works best for you and capitalizing on that.

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