If you work in digital marketing or in SEO you’ve heard of evergreen content. Of course if you don’t work in these fields and you have a blog for your brand or business, this type of content is invaluable for your blog. Content that is evergreen is content that is sustainable and stays fresh over a long period of time. It is also a great generator of organic web traffic to your website.
Most blog posts or landing pages usually expire. For example of you’re blogging about an event your company held, you’re only writing about that experience that occurred on that specific time. When it comes to content that is considered evergreen, it means that content that is relevant to your readers continuously. They call it evergreen because like the evergreen trees that keep it’s leaves year round, content that is evergreen is good year round as well.
Great content whether evergreen or not helps you establish your business as an authority in your field of expertise, which helps build trust with potential customers as well as your industry in general.
Types of Content That is Considered Evergreen
Topics that are considered evergreen are those with consistent interest and search volume over time. Here are some prime examples:
- Lists
- Top Tips for a Particular Subject
- “How To” Tutorials
- Encyclopedia-esque Entries
- Product Reviews
- Videos
- Case Studies
- Special Reports or Guides
These types of content are great because they drive targeted traffic to your website, and it will generate leads as well as help you convert prospects to customers.
What is Not Considered Evergreen
When deciding on what content should be evergreen or not, here are some examples of content that isn’t evergreen in nature:
- News articles about current events such as elections or sport scores
- Statistics or numerical reports that are likely to change and go out of date
- Articles about a specific holiday or season
- Articles focused on a current trend or pop culture fad
- Latest fashion trends
The Importance of Content that is Evergreen
Evergreen content is important because it can help you increase traffic to your website. It can also help you get more links back to your website. Backlinks are important for search engine ranking and their algorithms. You can share your content in your social channels such as Twitter, Instagram and Facebook. Instead of creating new content you can always repurpose your your content since it’s evergreen and still relevant.
Photo by Noah Silliman on Unsplash